A Boring Business is a Death Toll for Retailers: Special Report
A Special Report on why shoppers are no longer satisfied with retail and how retailers can boost excitement and sales today.
Customer Satisfaction is in the dumps
Shopper satisfaction at retail stores is declining upwards of 15 percent a year, based on ongoing research by Interpublic Group. Despite that dismal figure, spending has actually improved lately and the retail industry is faring better with its customers, said ACSI (American Customer Satisfaction Index) Director David VanAmBurg.
There are a lot of reasons and seemingly not enough solutions for retailers to turn the tide. But we have compiled expert insights and practical tips to share with members of the GRIP community.