(616) 877-0000 hello@whygrip.com

What is Customer Experience?

When you hear the words “customer experience,” what comes to mind? Is it a friendly customer service rep? Is it an easy-to-navigate website? Or how about free shipping or returns? The most dominant force for a business used to be offering the customer what he or she...

Retail Customer Experience Matters Now More Than Ever

Chapter 6: Retail Customer Experience Matters Now More Than Ever Most agree that product availability, convenience and (usually) discounts are all attractive components of the online shopping experience, which encourage people to keep buying online. Even if these...

The Retailer’s Dilemma

This is an excerpt from the book “The Future of Retail,” by Elias Amash, Chapter 2: Innovation in the Retail Experience As a result of competition, retailers are finding that they need to do more to earn the same (and sometimes less). Normally the...

Why Reviews Matter

Reviews are one of the top motivators for people to buy, so buyers should pay attention to customer feedback. 86% of consumers say reviews are an essential resource when making purchase decisions. Whether for a business or for a product line, people feel more...